When email was first invented the intention of its creators was to enable two way communication via the internet. Then all of us marketers got our hands on it – and we quickly realized we could deliver messages about our businesses to people through email.
Running short of our monthly number? No problem, I’ll send an email to close the gap. For a while email was the golden child. The secret weapon for every marketer. Send an email and close business. It was amazing.
“Go on a FREE vacation!” “Read an ebook!” “Buy a pair of shoes!” Too many messages. And that meant that we stopped actually replying to the people that wanted to talk to us at work. What happened to the good old days of just talking to someone? Having a conversation? While the rest of the world continues to send their highly designed HTML emails with three different buttons, what if you send a text email asking someone a question? What if you used your email program to start conversations for your sales team and you could route those responses directly to your sales reps inboxes?
Here’s how it works. You send an email out using your email marketing platform asking for a reply to your email. Siftrock sifts through the replies you receive to these messages, detects whether or not it’s an automated or genuine reply and if it’s a genuine reply it adheres to the routing rules assigned in your CRM to deliver the message directly to your rep. This doesn’t just have to work for sales either. Siftrock can also route to your customer success or support representatives as well. The possibilities are endless.