Buyers hate it because it’s one-sided. It puts the company first, not the buyer. Click this button, fill out this form. Wait until we’re ready. Honestly, it’s selfish!
For one, we’ve made it too complicated. Emails are coming from your product, marketing and sales teams. Most marketing emails just push for clicks: read this, watch this video, now fill out another form. And if that wasn’t bad enough when we do get our buyers to take action, we tell our sales team about it only to wait (and hope) they’ll reach out to those buyers.
Every marketing team's not-so-secret weapon is email. But email is broken. Buyers hate email because it's one-sided. "Click this button, fill out this form. Wait until we're ready." It's selfish! But instead what if it were easier for the buyer to engage? With an email bot it is.
The buyer’s journey is not the same for any two people. While one buyer might need time to learn about your product, another might be ready to chat with sales NOW. That’s where an email bot can help. When a buyer responds to an email and is ready to talk to sales NOW your email bot can identify that and CC their account owner.
Email bots plug q right into your existing marketing automation platform whether you’re using Marketo, Eloqua, Pardot or HubSpot. You can still send your emails from the same place, but transform them into conversation starters.
Siftrock’s Email Bots have helped us automate engagement with our leads. We have sent approximately 4,200 emails and seen a conversion rate of roughly 5%; we’ve surfaced 16 high-value leads, and booked 9 meetings. Siftrock saves my sales team time and still helps them find opportunities.”