One of the biggest challenges for any demand generation marketer is finding the right people for your sales team to speak to. Adding contacts to your database is great and can be a good leading indicator you’re marketing programs are working, but it’s useless if your database is full of old contacts. Siftrock can help with that. For the first time ever you can now use your database email marketing strategy to generate leads for your business, not just nurture leads for your business.
You can see here we just found out that Jane no longer works at AppLinks, but what we did find out is that Emily is now in Jane’s role. Perfect. Siftrock will now update Jane’s record within your CRM and then create a net new record for Emily. You can now surface Emily’s record to the sales rep or SDR assigned to that account and enable them to engage Emily in a conversation.
What if your biggest stakeholder at the company leaves and you had no idea? Siftrock works for any email you send out, including customer newsletters or different communications. Making you aware of any churn risk as quickly as possible. Siftrock helps on both ends landing new business and achieving your retention.