4/27/18. Seattle, WA. FOR IMMEDIATE RELEASE (WITH SARCASM).

This is a press release. So we need be self-congratulatory!

Buyers love it when vendors congratulate themselves, right?

We're pleased to announce that Siftrock has been named one of the top 6,829 marketing tech vendors in the latest edition of Scott Brinker's (chiefmartec.com) infamous marketing tech landscape.

"For a 3rd consecutive year, our logo occupied a couple pixels on the Martech 5000 supergraphic. You'll have to zoom in 10x to find us, but we are there!"

said Adam Schoenfeld, Siftrock's CEO.

This exceptional milestone comes on the heels of Siftrock's other recent momentum. Including, crossing 100 customers, reaching cash flow positive operations, and becoming the first ever mar-tech vendor to name breakfast food after their customer advocates and power users.

"This validates that Siftrock is a game-changing, disruptive, never-before-seen, innovative, AI, ABM, personalized, ML solution that drives unparalleled engagement across multi-touch, automated, omni channel, meta-scale campaigns. Our position in this landscape makes it crystal clear for any buyer how they should allocate budget to technology to maximize CX, results, revenue, demand units, and NPS."

said Chris Hundley, Siftrock's CTO and Founder.

Marketing Ninjas and Gurus Weigh-In

As Siftrock celebrates this milestone, CMOs and Marketing Operations leaders (aka "Marketing Ninjas") aren't sure whether to laugh, cry, or celebrate the 27% increase in mar-tech vendors.

"The more tools you buy, the better your marketing will be. It's automatic, everybody knows that."

said Matt Heinz, President of Heinz Marketing.

"We can now 100% trust the 'High-Level Overview' pitch deck for all 6,829 vendors. We take their word that everything seamlessly just works out of the box as advertised! We definitely won't need to ask for free trials or POCs anymore in 2018."

said Matt Solomon, Marketing Operations Manager at Procore.

"Marketing needs technology. The more the merrier! We're already kicking off RFPs for 980 new vendors this quarter."

said Steven Dunston, VP of Marketing at Amplero, without sarcasm.

"At first I was overwhelmed, but luckily there are also 6,000 agencies and partners who would LOVE to help us make a decision for a modest fee. Oh and don't forget all the independent research firms and consultants that are completely unbiased!"

said Eileen Chow, Director of Demand Generation & Marketing Operations at Evergage.

"We're thrilled by this growth in the landscape! Last week I only received 54 cold calls from mar-tech vendors. I'm desperately hoping this number increases next month. I particularly like when vendors blindly pitch me their product and don't do any research!"

said Justin Bartels, Director of Growth at Elixiter.

"I didn't know I had any pain that needed solving. Luckily my personal cellphone rings non-stop all day with people letting me know what pains I have. In 2017, only 5,000 vendors knew my problems better than me - I can't wait to find out what challenges I have next!"

said Adam New-Waterson, Head of Global Demand Generation at BloomReach.

"I will admit I'm still excited to continue receiving swag in the mail from all these vendors. At this rate, I won't have to shop for clothes for years! If any of these new vendors want to demo me their platforms, send a fax to (206) 555-1212, and I will send them a handwritten RFP via mail. I can always use more schwag!"

said Jonah-Kai Hancock, Head of Growth at Algorithmia.

Wrap Up

Siftrock customers were happy with the announcement, recognized the sarcasm and self-deprecating humor, and then asked that we stop drinking the crazy juice.

"We love Siftrock because it's truly 'set it and forget it.' The integration with our marketing automation platform is seamless. These are rare qualities for a mar-tech solution, so we hope that Siftrock doesn't change their behaviors following this industry recognition."

said over 135 happy B2B marketers using Siftrock.

Adam Schoenfeld
Adam Schoenfeld
Adam is CEO and Co-Founder at Siftrock, data geek, golfer, and breakfast enthusiast. He is passionate about data, marketing, and creating simple solutions to big business problems.
Published Friday, April 27th 2018