Meet Nicole Markisohn, Marketing Automation Manager at Distil Networks.
Nicole's company is scaling fast.
Many marketing ops leaders know how growth feels. The business is pushing the gas, and pressure is mounting for marketing operations to scale resources. The team's bandwidth and time becomes a precious commodity.
Nicole found one activity was truly wasting her team's time (their scarcest resource!)...
"The big problem for us on the marketing side was dealing with replies to our outbound email campaigns. We were spending 5 hours each week trying to sort through the inbox and take action. We didn't have the bandwidth to keep up."
Distil Networks' email marketing was scaling - and so was the overflowing reply inbox. Thousands of replies would come back each month.
Not only was it taking over 5 hours per week to manage the inbox, but Nicole worried that real human responses from qualified leads or customers were getting lost in the flood of auto-replies.
"When somebody replies and says 'Hey this is great. I'd love to have more information,' or 'Yes, I'm interested. Send me pricing,' we wanted to get to that quickly, but couldn't surface those important messages fast enough."
Enter Siftrock for email reply handling & routing + automatic database updates from auto-replies... no manual labor required.
Nicole found Siftrock and within 2-3 weeks had the solution set-up and fully integrated with her HubSpot instance.
"Setting the integration was seamless, it was a day or two at the most before it was up and running."
Nicole also started tapping into data from auto-replies to improve list health and deliverability. Now when contacts changes jobs, their emails became invalid, or someone asks to unsubscribe, Siftrock updates contact fields and lists in HubSpot automatically. This turned on more operational value (that was previously untapped) and didn't require the team to lift a finger.
The value in time savings and automatic database cleaning was also apparent to Elias Terman, VP of Marketing at Distil.
"Manually monitoring email replies and bounce-backs just didn't make sense as we scaled, but we wanted to keep up with the responses. Siftrock solved that problem immediately, saved a ton of time, and helped us improve database health."
Nicole's Story by the Numbers:
- 4,000+ replies per month processed by Siftrock's machine learning instead of Distil Networks' valuable marketing team.
- 20+ hours of manual work saved every month.
- 2,000+ job changes found and synced.
- 5,000+ contact data enrichments mined.
- 12,000+ additional sales contacts mined.
Year 2: Siftrock continues to deliver value behind the scenes.
Nicole is now in her second year with Siftrock in her mar-tech stack and sees continual value without costing her time.
"I realized the other day that I couldn't even remember the last time I actually logged into Siftrock. We were able to turn on everything that we needed and from there it's been very hands off."
It might sound odd that Siftrock celebrates when users don't log in to our product, but that's exactly our goal! We want to work behind the scenes to handle email replies, mine valuable up-to-date contact data, and enhance the marketing automation platform you already know and love.
Obligatory Vendor CTA
Do you use HubSpot, Marketo, Eloqua, or Act-On? Tired of Manually Monitoring Email Replies? Let Siftrock do it automatically. Keep your contact database up-to-date. Find and route human replies. Surface new sales leads on target accounts.
Or email us: firstname.lastname@example.org. Of course we'll reply.