The Siftrock Blog

B2B marketing and sales technology, tactics, and trends

I'm in recovery mode from INBOUND 2016. I wanted to highlight 6 winners in my book - a few companies, people, or things that really stood out. Continue reading...
The #INBOUND16 conversation is starting to ramp. We crunched 12,942 Tweets to learn more. If you believe what you read on Twitter, here are 5 things to expect at #INBOUND16 this week... Continue reading...
We analyzed sessions titles for INBOUND 2016 and found that Sales is the #1 most common topic across all sessions. Sales leads the pack at a marketing conference!? The data shows that "Sales" or "Selling" shows up more than "Content," "Social," and "SEO" combined. Why is this happening? I see this as a microcosm of the growing focus in B2B marketing to align with sales. Whether you're doing Inbound, Account-Based Marketing (ABM), or a combination, the focus is shifting to think more about pipeline and revenue than MQLs. This is driving marketers to think more deeply about sales, and based on session titles, we can expect that conversation to be front and center at INBOUND 2016. Continue reading...
Siftrock announces general availability of SaaS solution that helps B2B marketers find contact data and account intelligence by mining email replies. Continue reading...
With the saturation of tools in the marketing technology space it's difficult to prioritize. Teams are overwhelmed with options. Five reasons you should consider Siftrock your top priority. Continue reading...
Act-On customers can now take advantage of reply mail intelligence directly inside of Act-On. This is especially exciting for agencies who want to provide account-based marketing to their clients. Continue reading...
The growth of information readily available and amazing set of tools provided to marketers has enabled small and mid-sized companies to implement ABM strategies. Continue reading...
The traditional email marketing funnel gets a face-lift to reflect the impact of reply mail intelligence. Continue reading...
Fourteen percent of customer churn can be attributed to organization changes and weak customer marketing. We can help eliminate these problems. Continue reading...
Siftrock releases rich integration with Eloqua and is part of the Oracle Partner Network. Continue reading...
What is Siftrock?
Siftrock manages and mines email replies for B2B marketers, automatically. It helps clean your database, enable email engagement, and find new leads.

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