The Siftrock Blog

B2B marketing and sales technology, tactics, and trends

Meet Nicole Markisohn, Marketing Automation Manager at Distil Networks. She found one clear way to save a ton of time and improve database health. Continue reading...
B2B marketers have mostly stopped sending email from a no-reply alias. Learn about ways to encourage email replies and improve database health. Continue reading...
How Heinz Marketing uses Siftrock to improve database quality. The result is 15% annualized DB growth and potential to update 18% of contacts annually. Continue reading...
Josh Hill, 5x Marketo Champion and Marketing Operations Leader, offers a useful framework for finding valuable database updates by mining email replies. Continue reading...
2-3% of emails sent will receive a reply. They boil down to 7 core categories. Knowing these reply types and how to use them helps with data quality, ABM, and marketing automation. Continue reading...
Siftrock January product release includes contact list view & export, job title mining for new contacts, and improved inbox exports. Continue reading...
Sending when people are away from work will generate high volumes of "out of office" replies and these autoresponders can be converted into valuable data. Continue reading...
I'm in recovery mode from INBOUND 2016. I wanted to highlight 6 winners in my book - a few companies, people, or things that really stood out. Continue reading...
The #INBOUND16 conversation is starting to ramp. We crunched 12,942 Tweets to learn more. If you believe what you read on Twitter, here are 5 things to expect at #INBOUND16 this week... Continue reading...
We analyzed sessions titles for INBOUND 2016 and found that Sales is the #1 most common topic across all sessions. Sales leads the pack at a marketing conference!? The data shows that "Sales" or "Selling" shows up more than "Content," "Social," and "SEO" combined. Why is this happening? I see this as a microcosm of the growing focus in B2B marketing to align with sales. Whether you're doing Inbound, Account-Based Marketing (ABM), or a combination, the focus is shifting to think more about pipeline and revenue than MQLs. This is driving marketers to think more deeply about sales, and based on session titles, we can expect that conversation to be front and center at INBOUND 2016. Continue reading...
What is Siftrock?
Siftrock automatically finds new leads by mining email replies. It's the simple way to expand contacts for #ABM and #B2B.

The Director of Demand Gen @ Payscale called Siftrock "a must-have tool for B2B marketers.”

Learn more ->
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